Q: How can my company benefit from social media intelligence?
A: There a lot of ways. Sentiment analysis allows you to know how you are being perceived and, as a consequence, establish a long-term relationship with your audience. You can strengthen your brand by discovering associations and insights. Your marketing efficiency can be increased with the help of influencers. Your Corporate Relations might spot noteworthy networks while looking through a social graph. And whatever you do, it’s useful to be aware of an actual number of mentions and compare it to the results of your past activities and your competitors’ efficiency.
Q: Where do the data come from?
Q: Which tools do you use to perform the analysis?
A: Tools that we use vary depending on Customer’s needs. The most common set of tools is next:
• Neural Networks, Dictionary Analysis for Sentiment Analysis;
• Latent Dirichlet Analysis to find Associations;
• Natural Language Processing libraries for text processing, i.e. tokenization;
• Python scripts in proprietary web parsing algorithms;
• R scripts, C++ programs in data analysis;
• D3js, HTML5 & CSS3 for data visualization.
Q: How can I be sure that the analysis is based on valid data?
A: We can grant you access to the part of our database on your request. You could choose which part of the database you would like to access. The data you request will be anonymized. You have to follow applicable Law and Terms of Service of the applicable Web site from which the Social Media Content is obtained or derived.
Q: Can I see cases?
A: Yes, you can.
We have a non-disclosure agreement with most of our Customers. However, we do have some anonymized reports. If you would like to get acquainted with it, feel free to contact us. Our specialists will show you the most relevant one from our portfolio.
Q: What is quantitative and quality metrics?
A: Speaking about social media, “quantitative metrics” focus on numbers of mentions, likes, posts, followers etc. Using only “quantitative metrics” fraught with getting the wrong impression. Huge numbers can give us false hopes that our activities are successful. But what if all these mentions are negative or sarcastic? It is so-called “vanity metrics”. “Quality metrics” allow us to look deeper and see characteristics of those mentions, likes, posts, followers. Sentiment analysis could be used for introduction of “quality metrics", which include emotions, opinions, levels of satisfaction and loyalty over time.
Q: Who are opinion leaders and how can they help my marketing?
A: Opinion leaders are the individuals who can influence the perception of your brand or company. They have from tens to hundreds of thousands of followers who read their posts and trust their opinion. The ability to reach i and establish connections can widen your range of opportunities: from endorsing products or services to strengthening your brand or company’s position.