Social media listening
An effective way to monitor customers, competitors, markets, and people's attitude towards different topics through social networks
BENEFITS OF SOCIAL MEDIA LISTENING:
You can be aware of the most-discussed political, economic, ideological or other topics in social networks
Understanding your target audience helps you improve your customer service and products
You get a complete picture of your brand recognition and people's perceptions of your company
Detecting influencers and brand advocates is an effective way to improve marketing strategy
You can detect competitors and gather market insights
It enables you to monitor your reputation and measure the results of your PR
This is a little-known way of finding leads
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CASE STUDIES
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