Mentions monitoring
The number of times a brand name or other keywords appears in social networks
BENEFITS OF MENTIONS MONITORING:
You can measure how often users mention your brand or a specific keyword, and how this number changes over time
It is possible to monitor where your competitors are mentioned and what resources could be used for promotion
You can evaluate your PR campaign's effect
It allows you to find and react to user comments you are interested in
ILLUSTRATIVE EXAMPLES
Brand Monitoring for AB InBev
In this case study, we found more than 20,000 posts and comments with mentions of AB InBev or its products in social networks. We monitored how the number of mentions was changing over time and increasing during promotions or football activities.
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Mentions analysis in the case study on banning VKontakte in Ukraine
During the topic analysis of posts, we identified ideological posts by monitoring mentions of keywords before and after the government of Ukraine banned the VKontakte social network. We concluded that the share of ideological posts increased after the ban.
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Monitoring social media in the Baltic States
We measured ideological keyword mentions for target topics discussed on VK, OK, and Facebook since 2009. We concluded that propaganda had increased every year between the Victory Day celebration and the end of 2013, the eve of Russia's military aggression against Ukraine.
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Mentions of ICOs
In a study of 1200 ICOs, we analyzed the frequency of ICOs mentions in social media as a factor that influenced fundraising.
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