More than 92 million posts and millions of user profiles of VK, OK, and FB were studied to detect attempts to influence Russian-speaking citizens in the Baltic States through social networks. We used NLP to analyze ideological content and determined 11 macro topics such as Russia, USSR, West, Non-Citizens, and so on. Our conclusions were included in a publication entitled “Virtual Russian World in the Baltics”.
We designed a study of 315,697 active Ukrainian VK user profiles to understand the effectiveness of government reactions to propaganda, such as a ban on VKontakte in Ukraine. With the help of NLP, we studied post topics and concluded that Pro-Russian propaganda notably increased, and the share of ‘Ukrainian news’ decreased, after the ban. The research became a part of a NATO StratCom study devoted to the role of governments in countering critical security challenges and was included in the publication “The Effects of Banning the Social Network VK in Ukraine”.
As a part of a marketing strategy improvement initiative for AB InBev, we analyzed more than 20,000 posts and comments and 6,000,000 profiles of potential customers on the Vkontakte and Facebook social networks. Using NLP, we identified users’ associations with the brand’s products. We identified some undesirable associations connected with promotional activities and football events. This insight could help improve future marketing promotions and brand positioning.