Rhetoric analysis in AB InBev case study
We analyzed 20,000 Vkontakte and Facebook posts about AB InBev and discovered right and wrong associations with the brand and its products. For example, one product, Staropramen beer, had correct consumer associations with words "czech", "kozel", "barley", etc. Wrong associations with Stella Artois beer were connected with a sushi bar promo. Using sentiment analysis by region in Ukraine, we detected where attitudes towards the brand were most and least positive.