Machine learning is a powerful tool to cope with a specific task and optimize data management processes. Using training data and specially developed algorithms, it is possible to make a prediction or decision almost automatically.
Social media listening is an effective way to monitor customers, competitors, markets, and people’s attitude towards different topics through social networks. It helps to determine the characteristics of the target audience and connections between users, analyze sentiments about the brand or certain topic, monitor the number of mentions and identify opinion leaders.
Business intelligence data gathered from internal and external resources and presented in a convenient way to assist executives and managers in decision-making process improvement.