What are the Associations?
Association is a set of qualities that arise in people’s minds when they hear about your company, products or services. Marketing & PR help to build such associations by launching campaigns. However, brand associations can be created out of your control. Any negative message or unfavorable review, strengthened by social media, can harm the brand reputation.
How can we help you with the Associations?
Social media intelligence is something that helps you discover associations. We determine the subjects of conversations about the brand and identify the most popular themes. We use different text analysis tools to provide you with both quantity and quality metrics. It helps to connect the dots between the brand and its associations.
It is crucial to understand which campaigns or events change the reputation of your brand or company. It can help to improve positive perception or develop strategies for dealing with the negative ones.