We designed a custom dashboard for one of the largest Asian food delivery chains in Ukraine. It is consisted of four main data sets: Finance, Clients, Production, and Web Analytics. All the executives can access the data they need – such as income and expenditure dynamics by cities and departments, marginality and net profit, monthly revenue per unit, product rates, repeat purchase rate, lifetime value, churn rate, etc. – whenever they need it.
The dashboard made it easy for them to segment the audience and focus on personalizing services for the most profitable group of clients.