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Mentions monitoring
BRAND MONITORING FOR AB INBEV
In this case study, we found more than 20,000 posts and comments with mentions of AB InBev or its products in social networks. We monitored how the number of mentions was changing over time and increasing during promotions or football activities.
MENTIONS ANALYSIS IN THE CASE STUDY ON BANNING VKONTAKTE IN UKRAINE
During the topic analysis of posts, we identified ideological posts by monitoring mentions of keywords before and after the government of Ukraine banned the VKontakte social network. We concluded that the share of ideological posts increased after the ban.
BENEFITS OF MENTIONS MONITORING:
- You can measure how often users mention your brand or a specific keyword, and how this number changes over time
- You can evaluate your PR campaign's effect
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It is possible to monitor where your competitors are mentioned and what resources could be used for promotion
- It allows you to find and react to user comments you are interested in